Top Consumer Finance Apps on Android in Kenya, Q2 2025

In the second quarter of 2025, the performance of the top consumer finance apps on the Android platform in Kenya showed varied trends across downloads, revenue, and active users, according to data from Sensor Tower.

YNAB saw a notable increase in weekly revenue, peaking at approximately $90 in late May. Downloads fluctuated, reaching a high of around 106K by the end of June. Active users grew steadily from 150K to 235K throughout the quarter.

Splitwise experienced a consistent rise in revenue, reaching about $47 in late May. Download activity was more sporadic, with peaks and troughs, but active users decreased from 140K to 88K by the quarter's end.

Wallet: Budget Expense Tracker maintained a stable revenue stream, peaking at $47 in early June. Downloads showed a positive trend, culminating at 249K in the final week of June. Active users increased significantly from 552K to 643K over the quarter.

Money Manager Expense & Budget had a steady revenue flow, with a peak of $30 in early June. Downloads remained robust, averaging around 200K weekly, while active users rose from 989K to 1384K by the end of the quarter.

Finary: Budget & Money Tracker experienced a modest revenue peak of $42 in late April, though download activity was nonexistent throughout the quarter.

These insights highlight the dynamic nature of the consumer finance app market in Kenya, with varying trends across different metrics. For more detailed insights, visit Sensor Tower's website.